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Introducing… Atomic Fez.

For the rest of this week I’m going to be featuring indie Canadian publisher Atomic Fez.

Atomic Fez publishes “good books”. It’s probably easiest to use their own words to explain:

Books, let’s face it, have been in the same situation as music for some time now: rarely are they of one specific genre or variety of content. Even if there is a dominant type, it’s likely either a mis-understood one like “horror” (which can be anything from Edgar Allan Poe, to Albert Camus, to any of Sir Arthur Conan Doyle’s non-Holmes stories), or it’s a category saddled with an imprecise, all-encompassing term such as “mystery”, which basically states that there’s something which needs to be discovered by the end of the story, and any tale that doesn’t have that at its core may not have a lot going for it already.

No one listens to one variety of music exclusively, nor does anyone read any one style of book to the avoidance of others. Likewise, Atomic Fez was created to make available the books which are ‘good’, which are worth spending whatever time and money you have to read them, and which free you to dive-in without any pre-conceived notions of what they’ll be like before doing so.

The books available from Atomic Fez are not selected because they don’t fit specific markets, but are chosen despite the fact that other publishers have declared them ‘tough to market’. This is, at its roots, a business after all; no one’s actively trying to make their job tougher that it already is selling books. That said, the best recommendation a book can get is probably “you gotta read this, it’s awesome! I’m not going to tell you anything more; just read it, okay?”

The books Atomic Fez publishes will, hopefully, engender just such a reaction in you and others.

I love this ethos, and have been excited to get to read a couple of their books. So far Atomic Fex have published seven books with one of these, Ponthe Oldenguine, being shortlisted for the British Fantasy Society’s Best Novella Award 2010.

You can find Atomic Fez’s website here, and you can find them on Twitter and Facebook.

I shall be reviewing Andrew Hook’s Ponth Oldenguine tomorrow, and Chris Roth’s Dirk Danger Loves Life so make sure you come back to see what I thought of these books.

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