Remember my post last week about the intriguing post I’d been receiving? Well today everything became clear. I received a final parcel, and having been alerted to its content by fellow book blogger Liz I thought I’d photograph each stage of opening the parcel.
Inside was a copy of S. J. Watson’s debut novel Before I Go To Sleep, and I needed my key to get into it. A brilliant idea that clearly worked, I proceeded to settle down with the book and read it in one exhilarating sitting. It’s the first time I’ve got completely lost in a book like that for a while, look out for my review later this week (sneak preview – I loved it!).
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That. Packaging. Is. Awesome.
yey! i love that kind of stuff. thanks for the photos!
It really made me smile. Glad you liked seeing them!
Oh that’s just brilliant. After your post last week I read a Guardian review of this book and it’s already on my to read list. I can’t wait.
Isn’t it just. I really hope you love it too.
I think I need to put this on my to be read list!
I’d really recommend it.
What a wonderful package and such a great way of getting readers excited.
I think it’s probably the most inventive and effective piece of marketing I’ve received.